Brand Marketing

• Brand positioning & messaging
• Brand identity & visual guidelines
• Narratives & materials for investor, sales, and partnership pitches

Product Marketing

• Customer segmentation & personas
• Product positioning/messaging
• Product launch strategies/ execution plans
• Sales enablement materials
• User activation/onboarding materials

Growth Marketing

• Acquisition, activation, engagement and retention strategies & campaigns
• Experimentation, measurement, and automation of marketing programs

Integrated Marketing Communications

• Cohesive campaigns across online & offline channels: search, social, e-mail, display ads, press, events, partnerships

Creative Development & Production

• Creative development for all digital & physical assets: web, social, e-mail, digital/ traditional advertising, video/ film, print, presentation materials, event collateral.

Content Development & Production

• Content creation & copywriting for all mediums: thought-leadership for blog & industry publications, press, research papers, scripts, pitches, speaking notes for events, discussion guides for interviews